Keeping a clear head in the chaos

April 24, 2010 by carolw44 · Leave a Comment
Filed under: How To's, Marketing, Motivation 

So, you’ve just bought a new ebook or system and you are just getting started using it, and promoting it, when you get an email telling you about the next hot product … and in that email the promoter tells you how great it is, and how well you can build your list or make sales or whatever if you own this great product.

So you buy it.  You even take the expensive upgrade.  And then you find that it doesn’t actually give you anything very different from what you had before.  And you are not even all that sure how to use it… and you feel let down and confused and not very smart.

Has this happened to you?

What can you do to keep your focus and build your confidence in this dynamic, constantly changing traffic exchange marketing world?

Here are some suggestions:

1. Trust yourself. Making people feel that they are not good enough, don’t have enough, is part of the advertising game. Advertisers get you doubting yourself, and then they offer you a solution – their marvelous product.  You get it in exchange for giving away a part of your trust in yourself.  Don’t fall for it.

2. Buy on your own terms. Do you have a use for it?  Can you afford it?  Does it work for your personal style?  Do you think it would be easy to sell to your target market? If so then buy it, but if not then go back to point #1.

3. Relax. Over time you will realize that your favorite promoters will be equally excited over some other product next week, and yet another one the week after. They get exposed to a lot of great products but only you can decide which ones are a good fit for you.

4. Notice how you feel. If a product looks good on the surface but you get a bad feeling in your stomach when you look at it, then pass.  On the other hand if you feel excited about the possibilities then check it out, you may discover something that works great for you.

If you can stay centred you will have a lot of fun on the traffic exchanges.  If not you will end up lost and confused.  It is up to you (and it’s not easy).

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