Your blog is a big part of your internet presence, and if you are not using it to build your list yet, you should be!
It’s easy enough to do.
The simplest way is by putting a free offer in your sidebar, and asking people to sign up to your list in order to get it. Usually this would be a free report, but it can be something else. Put an image of your freebie above your opt-in form, and there you have it!
If you don’t know how to add your opt-in form to your blog, read my earlier blog post “How to Add An Opt-In Form To Your Blog“.
If you don’t want to use someone else’s report as your giveaway item, then create your own! It’s enough to provide 3 to 7 pages of useful information on any topic. Learn more in “You Can Make an Ebook!“.
Once you have subscribers, you can use the list to send them back to your blog, or feed them more useful information and promotions. You can even keep old posts active by sending new readers to them, or repurpose your blog posts into email content.