How do you feel when “gurus” show you how to sell, with hype and pressure and scarcity tactics?
Do you feel confused because yes, you do want to make money, but you don’t feel right doing it like that?
Well you are not alone.
Money can be a tricky topic, although if you are here in the marketing world then you have moved past the point where you think it is evil and dirty. So what is holding you back from raking in the rewards?
I’ve just finished listening to Mike Klingler‘s webinar “How To Break Free From Your Resistance To Money (Money Consciousness vs. Money Resistance)”.
Mike talks about the difference between sales mindset and empathy mindset.
The sales mindset is all about creating a product and making the sale. It’s often self-oriented, as long as the person makes the money they want, they are happy. And there is nothing wrong with that, overall.
If you are empathic sort of person, one who cares and shares, and deeply wants to help make this world a better place, then this approach will not work for you. It will only confuse you when you try to apply it.
An empathic person needs to understand that they need money too, because without money they have less power to change the world and make it a better place. However, the empathic person needs to train themselves to bring in the cash.
How do you train yourself? You do it by over-delivering, and getting feedback of appreciation. Once you realize you are helping people then you will naturally feel better about asking for payment, and eventually, as your skills and contribution grow, you will feel ok about raising your prices as well.
Asking for payment is not just about asking for money, it is about the whole process of how you present your self, your product, your sales page and headlines.
The trick is, to make sure that what you are promoting and creating is in alignment with who you really are. If, deep down, you don’t feel that your business is contributing, then it will be hard for you to get the results you want.
One way to know if you are in the right business or network is by asking yourself if the work is interesting, rewarding and fun, or just hard work?
If it’s mostly just hard work, then what you are doing is not in alignment with your deepest values.
I hope Mike has recorded this webinar. If he does, I will post a link here. It’s well worth the hour spent listening.
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Mike has sent out a replay link to the webinar – http://www.screencast.com/t/7fTIiNN6Fh – but it’s only good until Tuesday. He says he will run seminars on this topic again, so if you are interested, keep an eye on his Facebook page.
